Listen to me for a moment, I’ll pour honey potion in your ear and wisp you away – wherever I want to take you.
I’m studied in Hypnosis and Nero-Linguistic Programing. In short, I sell ice to Eskimos. Of course, it could have been the year I was a top recruiter for two MLM companies, learning about peoples dreams, building rapport – maybe.
There is a part of branding and image that makes things easy. In American Beauty, Carolyn Burnham says, “My company sells an image. It’s part of my job to live that image.” I don’t suggest being fake but I do suggest understanding what makes people notice you.
The Digital Highrise is about an image. It’s about saving time. I officed at a highrise – yes, the one pictured. The address on my business card read, “the 17th floor.” Not a suite number – the entire floor. The business card was double embossed, in and out. My company logo, also embossed – satin finish. The color of the cards features, blues – soft blue. Why? Soft blue is inviting. People feel at ease.
IF you came to see me. I’d likely be wearing designer jeans, and tailored button-up shirt. Nothing over the top – crisp, clean – different, just a little. If you asked, I’d give you my card. If you wanted to call, I’d refer you to my assistant.
Time management. My card, my highrise office, my choice of wardrobe… an image. All designed to save me time. Sure I can sell you an ice cube in Alaska. But why bother if the image sells it to you first?
Today, I office at home. I closed the highrise doors – gave out all my business cards. Now, I am shifting all matters of business to arrive at physical freedom. I want to be anywhere. This website, the time I spend here – my Digital Highrise.
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