There are more than 350 million active users on Facebook alone. To compare with something else trending, over 250 million iPods have been sold worldwide.
Do I Really Need It?
Yes, your friends are on Facebook, your customers and prospects are on Facebook. Social media is not a fad. Some suggest its the evolution of the internet. That doesn’t surprise me considering the O.Gs – original geeks – that created the web wanted everyone to have their own webpage… And, now more than thirty years later social networking sites are making it reality.
How Does It Work Anyway?
As an example… lets say you want to try something new for dinner tonight. Would you google that? Or would you rather ask some friends? Yeah, me too. So what I do is simple. I post a status update to Facebook via text on my phone. “Thinking of trying something new for dinner, ideas?” BAM! In minutes my friends begin suggesting places to go. Not only suggestions, but also discussing other peoples suggestions. I do this NOW. What if YOU had a restaurant?
Ways to Implement
You might have a restaurant, you might be a real estate agent, and you might be crazy… If you aren’t using social media. I wont bother telling you how to setup a Facebook page – you can google that.
Here are some ways to use your page/profile to generate some business. IF you are a restaurant, you may consider running a special as your status update – “Today only cupcakes buy one get one free, just mention this Facebook post“. As a real estate agent you would type, “just sold a house on Lincoln, on the market 5 days!” or “we did property tours today, there are some real gems coming from the REO market.”
What is the point?
How does that improve my business you say? Consider your audience is reading your posts! And, you are fresh in their minds. There are dozens more ways to post and share what is going on with your business – you can google that too.
Social Media Strategy
IF you have a blog remember the 350 million users over at Facebook. Include a share link at the bottom of your posts. In fact, you’ll notice there are several ways to share this post at the bottom. Try the Facebook share. Its so easy YOUR readers can do it in two clicks total. And let’s get real real… the average Facebook user has 130 friends. When your reader shares a post, they are sharing it with more than 100 potential new readers!